Skill stacking > being a specialist
Shiny object syndrome
Being diverted away from skill stacking by some new tech
Evergreen skills for profitability
Values comes in the forms of:
- Money
- Time
- Social leverage
- Information
- Expertise
A valuable message - a way to communicate with others that is relevant, understandable or actionable.
A medium for distribution - a way of putting your valuable message in front of people (or else nobody sees your value).
A results-oriented skill - a way for delivering a transformation to the people you have attracted with 1 and 2
Being in media is a game
you cannot share something once and expect everyone to understand your interests. It is a long game (10 years) of you introducing things to people your interests. You are either:
- Speaking from an advanced level (when 95% of the market are beginners).
- Don’t understand persuasion. You have to answer or imply an answer to the question “What’s in it for me?”
- Didn’t capture their attention and deliver a valuable message to that attention
Sales - a process for making people aware of their problems and presenting a solution too those problems. Notice how you don’t just target people that are automatically aware of everything you do. Sales =~ Storytelling
Medium
Discipline = Freedom (c) Jocko Willink
Discipline Equals Freedom: Field Manual
The goal of marketing for startups is to create awareness and interest in the company's offering, and ultimately drive sales. In simple terms, it's a way to let people know your product or service exist and why they should buy it. (c) ChatGPT
Know your audience
You build distribution by growing on top of social media platforms.
Start with either Twitter, LinkedIn or Instagram.
You need in message:
- A valuable message
- Eyeballs on that message
- Consistent effort on getting your content shared
- A brand that looks like it should have 1 million followers
Writing (and Speaking) is a fundamental medium
Writing is that much important.
If you’re hot and you have skills set ⇒ Set for life
Results-oriented skills
You need to know how to apply the medium and message to digital landscape
Personal interests for individuality
Creator economy
If you make your audience into your interests, you will never lose you value in creator economy.
By showing your interests, you can work together with people who share your interests
And finally, get creative
Experience for nuance and navigation
Nothing happens, then everything happens.
When you’re on path of mastery for life - it will work in this way.
Mastery is “the mysterious process during which what is at first difficult becomes progressively easier and more pleasurable through practice.”
Rapid learning + rapid execution = rapid building
Rapid building
- Choose a project to emulate. This should incorporate the skills you are trying to learn.
- Start building your own version. Create an outline for your project and build until you hit a wall.
- Seek specific knowledge. When you hit a wall, learn the skills necessary for that specific real-world situation. This helps you cut through the fluff that can be learned through experience.
- Teach along the way. Teaching will identify you knowledge gaps, meaning you can seek more specific knowledge.
Tend to your perspective
1% of 50 years is 6 months.