- Pick good cofounders.
- Launch fast.
- Let your idea evolve.
- Understand your users.
- Better to make a few users love you than a lot ambivalent.
- Offer surprisingly good customer service.
- You make what you measure.
- Spend little.
- Get ramen profitable.
- Avoid distractions. Paradoxically, fundraising is this type of distraction, so try to minimize that too.
- Don't get demoralized.
- Don't give up.
- Deals fall through.