Get in the right boat
A good management record is far mora a function of what a business boat you get into than it is how effectively you row. Warren Buffet
Best platform
- Instagram has been messing around with algorithm, engagement is declining. They spend 10 less time than on TikTok. Many influencers are leaving instagram.
- Youtube is still trending. It’s favourite among gen z and gen alpha. The second most popular website
- Facebook has the biggest userbase, but nah
- Twitter is the most active user base
- Tiktok is more popular among younger generations
- Best platform for today is Youtube.
Algoritm
You need to FOCUS on pleasing the algorithm
You content need to be interesting, entertaining, educational or valuable.
Part 1:
Message and content itself
Part 2:
The way the message and content is packaged
The best form is short vertical video.
The best strategy
- You wanna play around with length of video. Short is different
- Short video is a package, the wrapping outside of the content
Viral content formula
Elements and characteristics
Featured Book:
“Contagious: why things catch on” by Jonah Berger
1. Emotion
fear, happy and so on
2. Practical value
people share things that help other people
3. Triggers
One of the most interesting things for people